The following are 10 ways fearless networkers utilize their networking and Internet savvy skills to survive and even thrive doing the holidays:
1. Fearless networkers utilize this slow business period to have one-on-one meetings with people new to their LinkedIN, Plaxo, MySpace, Face Book and Twitter social networks. These one-on-one meetings provide key information about products and services that help you promote and market the businesses of your new associates. This helps with gaining quality referrals. Bringing more business your way.
2. Fearless networkers join "Smart Shopping Groups" (SSGs) already online or create these groups with other associates eager to find and share the best holiday store specials online and in their city. Social networking services and large servers like Yahoo, Google and AOL make it easy to set up groups. These SSGs provide their members very significant cost savings opportunities.
3. Fearless networkers offer online discount coupons, gifts and gift cards on their products and services to increase revenue during the holiday season.
4. Fearless networkers join local and national barter groups like ITEX to barter services that they otherwise have to pay for. This one tip has saved hundreds of dollars in expenses and not just during slow times.
5. Fearless networkers know to leave their credit cards at home when they are venturing out to the retail stores and malls. They know that writing a business check rather than using a credit card will severely curtail impulse buying. They share this helpful tip with other members of their online and face-to-face network.
6. Another cost savings tip fearless networkers offer their network associates is the suggestion of using a small hand basket with a handle, rather than a large shopping cart. Studies have shown that shoppers save an average of 30% on their purchases when using a small hand-held basket.
7. Fearless networkers suggest to their network associates to leave their children home when shopping for their holiday gifts. Studies have shown that shoppers save an average of 40%, by leaving the kids home, even during everyday shopping trips.
8. Fearless networkers of wary of the many online scams and potential for identity theft. So, one bit of advice they give to their networking associates is to use only secure sites for purchases (secure sites begin with http:// and end with an "s".) Sites simply stating that they are a secured site or even stating that they are powered by a secured server, does not always guarantee that they are indeed secure.
9. Fearless networkers having financial struggles personal or business-wise due job loss or the negative impact of the credit crunch on their business suggest to their associates experiencing these calamities to notify the whole family. Even, the children, however in an age-appropriate way. For children in school grades 3 to 6 explain the difference being needs and wants. For children in school grades 7 to 9 explain about using credit cards, payroll checks and deductions, job hunting, dressing for interviews and basic business operations. At this age they need to understand the basics and the inherent challenges of family finances and business finances and not just listening to parents argue about finances. Having this basic knowledge will curtail their desire for keeping up with their peers and the tendency to think "my parents have it and I can get it just for the asking." 9th to 12th graders should get a job and help by purchasing some of their own clothing, school items, cell phone and other needed items.
10. Fearless networkers marketing budgets don't fall victim to the first cuts made to trim expenses during slow times. If anything, they try even more creative ways to market their products and services.
Visit Ken Marsh at his web site at
www.fearlessnetworkers.com for a free whitepaper and info on books & DVDs.
Ken Marsh, CEO of Fearless Networking, Inc, is an author, speaker, trainer and curriculum developer. He is a contributor for Business Networking for the Houston Business Show at CNN AM 650. In the past 4 years he has published more than 250 articles for the Houston Business Daily online newsletter.