| Welcome
Thank you for taking a minute to be inspired, informed, motivated and entertained. Feel free to share this month's newsletter with your many, many friends and associates.
Do you have a favorite subject or article you would like to share with others? Please let me hear from you for a future month's newsletter opportunity. |
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The Fine Art of Listening |
How many times have you heard the phrase "you did not hear what I said?" I heard it often from my parents during my adolescent days.
Listening in my adult age means the difference between making a sale and NOT making a sale.
What is "active listening?" It is the difference between just hearing what someone said vs. validating a speaker's viewpoint and repeating it back. This simple step is a very powerful tool that conveys our interest and attention to a prospective customer's needs.
How can we actively listen?
- Avoid distractions; e.g. cell phones, other conversations, emails, etc.
- Stay focused on what the speaker is saying. Watch intently and look the speaker in the eye.
- Repeat what you thought the speaker said to him/her. Ask for clarification on any particular point that you may be unclear.
- Take personal notes. Whether in a classroom setting or a personal onn-on-one meeting, make notes in a booklet or on the back of a business card.
- Ask the speaker how you can be a referral source to them (see 1 Peter 4:10). This is probably the strongest question you can ask as it develops creative dialogue and instantly bonds the speaker to you.
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Fusion Marketing |
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Is the term fusion marketing new to you? Once I explain below, I bet you will say, "I knew that."
Fusion marketing is the creation of a relationship with one or more complentary partner companies that can serve each other as referral sources. An example from Al Lautenslager in his article on the website www.entrepreneur.com is when he went into his favorite laundry cleaners shop and discovered a discount coupon for a pizza. The pizza shop happened to be located in the same shopping center. Craving a pizza, Lautenslager walked a few doors down to purchase his pizza and noticed a discount coupon for the laundry/cleaners he just left. The two firms were using each other to create valuable traffic to their respective shops.
The following are six (6) steps to form a fustion marketing partnerships.
Make a list of the ideal and complementary candidates for your business. For me as a mortgage lender, my natural fusion marketing partners might be a title company, home inspector, landscape designer, real estate agent, etc. I think you get the picture.
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Before your meeting with your first fustion marketing candidate, define what each partner can offer the other.
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Schedule a face-to-face meeting with your fusion marketing partner and outline a semi-formal agreement and condence the agreement to writing.
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NOW...bundle the package in the form of a website, mass marketing, press releases, business announcements, etc.
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Between the two (or more) partners, combine the mailing list and use a bulk mailing service to promote the new venture.
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Respond super fast to all inquiries and let the inquirer know how much you value their contact.
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FOLLOW UP...he shouted! Never miss an opportunity because you did not follow up on a prospect lead.
Now you can say "I knew that."
With Joe Stiles as your mortgage lender, you always get more...7 good ideas for the price of 6!
Let me hear from any who have taken advantage of a new fusion marketing opportunity.
I can be reached at
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GREAT DAY IN THE MORNING
Netweaving @ HWCOC
Achieving Your Goals...
with a "Dream Board" |
OK...once a month you can get up just a little earlier to join others in a great networking opportunity.
I would like to invite you to join me as my personal guest to the HWCOC's early morning Business Over Breakfast meeting on the THIRD WEDNESDAY of each month.
Our breakfast meeting is held at the Memorial Hermann-Memorial City Hospital. (Be sure to enter from the Frostwood Street side). The meeting is in the hospital's community room on the first floor.
We begin our meeting at 07:15 A.M. and we are out the door at 08:30 A.M. The LeTourneau University (10730 Richmond - 3rd Floor) is very gracious in providing a full breakfast menu to get us started.
The next meeting is JUNE 18th
The theme for this month's program is:
"Achieving Your Goals...with a Dream Board"
Please visit the group as my personal guest and enjoy the networking opportunity. I think you will really see a different type of netweaving meeting.
Please call for directions or go to www.hwcoc.org for more information and the monthly calendar of events. |
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Community Interest Programs |
The following is a list of community-interest programs that I use to serve the local business community (e.g. companies and civic organizations) with humor, information and motivation.
Do you have a client that would enjoy one of these community-interest programs?
What can we do together to serve others with education, motivation and information? Let me hear from you today and let's partner in one of these dynamic programs to support your clients and help them grow their business.
- Referring a Referral - where to find the "best" referrals
- An interactive program designed to help us rethink about the "best" source of referrals.
- Your 30 Seconds of Fame - Mastering Your Elevator Speech
- A valuable practice tool to help our networking efforts.
- Credit Score University
- A valuable program to help educate us of the impact of our credit scores on our daily lives.
- A Woman's Place is...in the Home
- A program that profiles the fastest growing demographic group of home buyers - the single female.
- Stolen IDs - Prevention & Cure...a personal story
- An informative program to help each of us prevent and cure our IDs from being stolen and how to correct our credit history if our ID has been stolen.
- Have A Nice Day
- Learn how our corporate image and our staff can enhance our sales opportunities and creates repeat customers.
- Build the Buzz
- A very informative program on how loyal customers become a volunteer sales force on our behalf.
- Soaring with the Eagles vs. Pecking with the Chickens
- A motivational program designed to help us achieve more.
If you would like more information on any of these programs for your company and/or organization, let me hear from you.
JOE STILES
281/381-1414
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Out of the Mouths of Babes |
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These are fill-in-the-blank questions for the kids"
The pen is mightier than the...pigs
An idle mind is...The best way to relax
Where there's smoke there's...pollution
Happy the bride who...gets all the presents
A penny saved is...not much
Two's company, three's...the Musketeers
Don't put off till tomorrow what...you put on to go to bed
Laugh and the whole world laughs with you, cry and...you have to blow your nose
What do you think your mom and dad have in common? "Both don't want no more kids."
This particular ariticle has proven to be a very popular feature in the newsletter. I am glad to continue the article for this month.
Would you like to see something really, really cute? Click on the "Time Out" link below and enjoy!
Please share your babe's cute quotes.
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What the World Needs Now... |
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My next crusade is:
PATRIOTISM
(emphasis added)
Help me answer some very important questions:
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Why are we timid to be bold in our patriotism these days?
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Why are we soooo politically correct when America is where our freedoms were born?
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Why aren't we bolder in paying homage to those who have paid with their lives for our freedoms we enjoy?
To get get a perspective of the human sacrafice for our freedoms, take a stroll through Veterans Memorial Cemetary just off Beltway 8, North. While there, you will see the real sacrafice of those that went before us...in the name of freedom.
Do something extra special today for our military members because they volunteered to serve us and to protect our personal freedoms. As a USAF veteran myself, I could not be more proud of our military men and women serving today.
Why not send a goodie box filled with heavy duty socks, deodarant, powder, lip balm, etc. (nothing perishable, please) along with a note of encouragement and support?
Enjoy this website link:
Over the past several months, you read about my pet peeves and what changes I will make in my first acts as the Grand Poobah of the United States of America:
"Yea and Naw" (March 2008)
Opening/holding the door for others (February 2008)
Men...take your hat off in a building in a building (January 2008)
"Have a nice day" (December 2007)
"Sorry about that" and "my bad" (November 2007) What is your first edict as Grand Poobah of the United States of America?
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MY CLOSING THOUGHTS:
They that give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety...Benjamin Franklin
JOE STILES
281/381-1414
Does your business have a coupon that you would like to offer to my readers?
This is a great opportunity to share your expertise with many others. |
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| JUNE 2008 |
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I invite you to take a moment to be inspired, motivated, informed and entertained by this month's newsletter. Please take a moment to share your comments and suggestions for furture articles and/or topics.
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| America's Veterans |
America's military veterans have a very special place in my heart.
As my personal "THANK YOU" for every veteran who finances their VA loan through JOE STILES, I am offering a FREE appraisal (a value of $400).
I am honored to serve our country's veterans in this small way as my personal gratitude of your service to the United States of America.
NO TIME LIMIT
Joe Stiles
(USAF Veteran)
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| Our Partners |
Need a referral?
Visit our Strategic Partners |
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