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Motivating Moments...in a Minute!
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May 21, 2007
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WELCOME...to our new Motivating Moments...in a Minute newsletter. It is my hope you enjoy these thoughts and ideas. Please let me hear from you if you have a special topic.
My personal goal is to keep you informed of critical and not so critical news. This newsletter is filled with good ideas for increasing your sales opportunities.
I hope you will take the time to share any future topics you have an interest in.
Joe Stiles
Joe Stiles 281/381-1414 or joe@joestiles.com
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· Motivating the iPod Generation |
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This is the first of a three-part series on how we communicate across multiple generations.
The iPod Generation, known to some as the Y Generation, has been labeled as coming into the workplace with a sense of expectation. We think they expect something for nothing. They want a raise within the first 90 days and a promotion within the first 6 months--but don't want to do the prescribed work to get it. Why are they like that? How can we build our businesses with workers like that?
Let's take a look at how you can turn around your iPod Generation workers by understanding their roots and mentoring them into the future of your business.
The iPod Generation is a product of a child-focused era. They are the most rewarded, most scheduled and most educated generation ever. While this may be a knee-jerk reaction to the latch-key era it has created a level of expectancy in this new generation of workers. They expect on-going feedback, result oriented guidance, and the opportunity for life-long learning.
Are we expecting them to adhere to established processes without the possibility for improving those processes? Are we expecting them to figure it out without positive and/or growth feedback?
Three things will help channel their feeling of expectancy on the job and create productive, long-term employees.
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Create a 90 day focus period for new employees
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Implement a process improvement suggestion
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Support an education-friendly business mentality that either allows time or subsidizes continued life-long education.
Like it or not, the iPod Generation is our future and we must build them into our businesses. This will require some change on the part of established businesses to find a median point between profitable business strategy and the new generations' expectation of growth. By the way, if we grow them, our business will grow.
Would your company or office benefit from a personalized communication training program?
Contact Linda at 713/208-2015 or linda@lindastiles.com
The above was reprinted with permission from Linda Stiles. Be sure to look for Linda's book Speaking of Success in the near future.
www.joestiles.com |
· Networking Moments at HWCOC's "Business Over Breakfast" |
Have you practiced your "Elevator Speech" lately? |
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Join the Business Over Breakfast meeting of the Houston West Chamber of Commerce (www.hwcoc.org) at 7:15 AM in the Memorial Hermann Memorial City Hospital at 921 Gessner (be sure to enter from the Frostwood entrance)
BUSINESS OVER BREAKFAST 2007 CALENDAR
June 20th
Networking in REVERSE
RSVP to www.hwcoc.org
If you are looking for a great networking opportunity, how about your local chamber of commerce.
It is a great place to give something back to your community and to others for their business. For more information,
go to www.hwcoc.org.
http://www.joestiles.com/ |
· To OPT IN or OPT OUT...that is the question |
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Are you confused about the choices to OPT IN or OPT OUT?
Cut and paste this URL address from the Federal Trade Commission and understand your options.
http://www.ftc.gov/bcp/conline/pubs/credit/prescreen.htm
Having just finished (hopefully) addressing my wife's stolen ID, the choice of OPTING OUT was one that we readily and very quickly selected.
www.joestiles.com |
· Marketing and Advertising Strategies |
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Now, for our purposes, we'll define advertising as any communication you make with prospective customers that attempts to move them further along the buying process.
This could mean any of the following:
· Brochures
· Internet
· Magazines
· Radio
· Trade Journals
For our clients, we offer multiple techniques for improving advertising response in about a dozen different media, even if you don't use a particular medium, you ought to pay close attention anyway. We think you'll find these tips interesting and learn that certain media may be more appropriate than previously considered, or haven't been successful with before.
Tip #1
Have Something Good To Say. This is tip #1 because if this is not done right,
nothing else matters. Your Ads will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn
probably summed it up best in his lecture about communication. He was talking about personal communication, not business communication
or advertising, but we think the principles are identical. He is said to be a master communicator, all you've got to do is follow this
simple three-step process:
Have something GOOD to say
Say it well
Say it often
How do you use the power of writing and articulating to get more results for the same money spent?
What are the mousetraps?
It is true that if you build a better mousetrap, the world will beat a path to your door. But here's a strategy that we've seen fail over and over again and that is trying to use catchy advertising, tricky words, or fast-talking to try to sell the same old boring mousetrap that everyone else has.
Once you have created something that people want, or sells itself, then advertising becomes infinitely easier with broader applications.
Rosser Reeves, one of the most successful advertising men in the 50s & 60s generation, developed his most famous slogan for M&M's:
"They melt in your mouth, not in your hands."
Mr Reeves continued to say, "The business should bring the copywriter a product or service that deserves to be on the market. It should have significant points of difference from other products. Then the idea behind the advertisement is very, very easy to find."
Do you have something good to say? Are there things that you do that make a better value for the money than your competitors? If not, then why is it that you expect to win in business? Each of us MUST create something so unique, so good, so unparallel, that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else."
Are you looking for new business development opportunities? Talk to Danny Barron about your message and your new business opportunities.
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· Inspirational Quote of the Day |
Share this Pearl of Wisdom with your best friend |
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The only way of finding the limits of the possible is by going beyond them into the impossible...Arthur C. Clarke
Do not wait to strike till the iron is hot; but make it hot by striking...William B. Sprague |
· Fun, exciting and motivational programs |
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When you need a mortgage banker that works as hard as you do, let me introduce you to MORTGAGE FINANCING WITH...STILE
Would your office benefit from a short, exciting and motivational program? Ask me about these programs for your office.
- Soaring with the Eagles vs. Pecking with the Chickens
(A motivational program to help us achieve more!)
- Referring a Referral - where to find the "best" referrals
(An interactive program designed to help us re-think about the "best" source of referrals)
- Your 30 Seconds of Fame - Mastering Your Elevator Speech
(A valuable practice tool to help our networking efforts)
- Understanding Your Credit Scores
(A program to help educate in the impact of our credit scores on our everyday lives)
- A Woman's Place Is In The Home
(A program that profiles the fastest growing demographic group of home buyers)
- Stolen IDs - Prevention and Cure...a personal story
(A program to help us prevent our IDs from being stolen and how to correct our credit history if our ID has been stolen)
Learn More |
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JOE STILES has over 20 years mortgage experience and lives in West Houston with his wife, Linda, a dynamic professional speaker and communications trainer (www.lindastiles.com). Joe earned a BBA degree in Marketing from the University of Houston/Downtown, where he was awarded membership in the Phi Kappa Phi and Beta Gamma Sigma honor societies. Joe is also a graduate of the School of Mortgage Banking at Northwestern University. Joe remains active in the Houston community through Second Baptist Church and numerous civic organizations.
Joe frequently speaks at many Houston-area organizations and firms on Credit Scores, stolen IDs - Prevention & Cure and several other funny and motivating topics.
Network Funding is a Houston, TX based mortgage banking firm that has 160 branches in 32 states.
DO YOU HAVE A REAL ESTATE RELATED QUESTION? LET ME HEAR FROM YOU VIA MY WEBSITE BLOG |
